Nezhin brand in foreign markets
TH Nezhin continues to develop successfully a strategic direction – Foreign Economic Activity (FEA). Cementing cooperation with existing partners, the employees of FEA department are looking for new markets and opportunities. Consistently high quality of the products of TM “Nezhin” gaining commitment to both Ukrainian and foreign consumers.
TH “Nezhin” successfully develops cooperation with the largest supermarket chains in the Baltics. Canned vegetables of TM “Nezhin” can be found on the shelves of well-known Baltic retailers as Maxima and Rimi. And since March 2014, our products are sold in the Estonian chain of hypermarkets and supermarkets – Selver.
Last year the Nezhin brand was entered into the large and most famous chain of grocery stores in the Czech Republic -TESCO, which is owned by the British company Tesco Stores Group. In the Czech chain there are sold three types of the products of TM “Nezhin” – squash paste, eggplant paste and marinated tomatoes.
In 2013, canned vegetables of TM “Nezhin” appeared on the shelves of the stores in Azerbaijan. And after one and a half year of effective co-operation with the distributor in this country the sales of our products came to pretty good level. In the retail chains of Baku there are offering a wide range of the products of TM “Nezhin”. There are in great demand among the Azerbaijanian consumers our delicious eggplant paste, adjika, cucumbers and tomatoes.
The share of market of Nezhin brand in Belarus is growing every year. Since 2013, the products of TM “Nezhin” are solding in retail chains of Belarusian “Sosedi” and “Rublyovskyi”. And also last year, was significantly expanded our product range in one of the largest chain stores – “Euroopt”.